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We improve the sales
revenues and profitability of your web business through
increased volumes of targeted traffic, improved rates of
conversion of visitors into customers and maximization of
sales to each customer - Cost effectively.
We achieve this with
following steps:
Competitor analysis
Competitive research
Improve the rate of
conversion of visitors into customers
Maximize repeat sales
Campaign performance
measurement
Manage your web business as
tightly as you manage your traditional business
Copywriting / Editorial
Search Engine
Optimization
Approach
Benefits
Copywriting / Editorial
On the Internet, Web surfers
will rapidly leave a site if they do not find what they
are looking for within the first 14-30 seconds. If your
text is hard to follow, wordy, or full of errors, you will
lose them no matter how wonderful your message or product
may be.
Whether you want your web
site copy spiced up a bit, a complete copy facelift, or
new copy for a web site you're planning -- we work with
you to give you the solid, selling writing you need. We
create or tweak headlines, phrasing, add copy where
needed, and make your site "sticky" with a higher
conversion rate. We make your copy SELL! We improve your
existing copy or create new copy fresh from scratch.
Search Engine
Optimization
The objective of a Search
Engine Optimization (SEO) campaign is to increase points
of access, online awareness, and traffic for a client's
web site via the top online search engines and
directories. SBS combines industry best practices and
years of experience to deliver dramatic results.
Approach
The SBS approach to Search
Engine Optimization (SEO) involves the selection and
adjustment of existing pages of a site to highlight
strategic keywords and phrases. These pages are
hand-submitted to the top Search Engines and Directories
(measured in terms of traffic and affiliations) in order
to be included in the search results of queries executed
by the end user on these strategic key terms and phrases.
The benefit of a high ranking must be balanced with the
cost of achieving these rankings and the profitability of
a visitor. SBS will define and implement a search engine
strategy for your company's web site based on specific
targeted key terms, budget constraints and traffic
objectives.
Key implementation
activities include:
Identify business objectives
and key success metrics for the site
(e.g., value
of customer, high margin items, strategic direction for products,
etc.)
Assess options (paid
submission, new URLs, etc.) and cost trade-offs
Develop budget and plan for
implementing SEO
Work with the client to
define and refine keyword list and descriptions
Create relevant baseline
report including positions (allows for evaluation of
the
success of the SEO effort) and traffic
Assist the client in
defining and creating optimized "entry" pages
Optimize existing site code
for search engines
Hand-submit selected URLs to
directories and search engines
Implement cost-effective,
pay-per-click strategy (if desired)
The key to a well-executed
SEO strategy is monitoring and maintenance. Search Engine
Optimization is an ongoing, evolutionary process that
requires regular review and modification. SBS offers SEO
maintenance that guarantees your SEO remains at the
desired level of optimization.
Key maintenance activities
include:
Regular review of keyword
list and identification of new keywords
Regular review of traffic
Suggest addition of new site
pages
Review and adjust
submissions to directories and search engine
Develop weekly and monthly
performance reports
Benefits
The SBS approach has proven
to deliver tangible results time and time again. Results
will vary based on your company's objectives, but an
example of typical results include:
Increased traffic to your
site
Increased number of
profitable customers to your site
Improved rank listings in
top Search Engines and Directories
for targeted
keywords
Increased points of access
to the site
Increased in number of
completed transactions
A key thing to remember
about SEO is that it is an ongoing process that must be
updated and maintained over time to ensure continued
success. SBS offers outsourced SEO maintenance plans to
assist clients with this effort.
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